Nestlé Social Media
Client
Nestlé
Year
2025
Services
Brand Identity
Brand Guidelines
Credits
CBA New York
The Challenge
Following the acquisition of Altido, ChezNestor, and Open, DoveVivo unified the operators under Joivy. Our challenge was to create a coherent brand identity across six countries while aligning diverse teams and audiences.
The Opportunity
The merger allowed us to build a stronger, human-centered brand. Interviews and workshops revealed three core values—simplicity, humanity, customer-focus—that guided strategy, messaging, and design.
The Creative Approach and the Solution
Working closely with the strategic team, I involved stakeholders early to translate insights into actionable strategies. I developed three creative routes; the chosen one delivered the tagline “When You Need Space”, emphasizing adaptable living solutions. The visual identity uses modular shapes inspired by floor plans, flexible layouts, warm typography, and a human-centered palette. I also designed the B2B website UX/UI for an intuitive, engaging experience.
The Results
Joivy now communicates a unified story with a flexible visual system and strong internal alignment. The brand is clear, human, and adaptable—ready to scale across markets. The foundations we built provide long-term potential for evolving the brand, extending the system, and supporting future expansion. This project reinforced for me how engaging collaboration and a structured, creative approach can transform a complex challenge into a unified, future-ready brand.
